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Amazon ACoS Simulator
2026 EDITION
Real-time Profit Intelligence
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Product Economics
Selling Price ($)
The final price the customer pays on Amazon
$
COGS ($)
Manufacturing cost + Shipping to warehouse
$
FBA Fee ($)
Flat fulfillment fee based on size/weight
$
Referral Fee
Amazon Referral Fee Percentage
15%
Desired Net Margin
Your net profit goal after all costs and ads
20%
Campaign Strategy
Beginner
For new launches
Optimized
Standard for pros
Competitive
Aggressive growth
Conversion Rate
Est. conversion rate (Orders / Clicks). Amazon avg is ~10-15%.
12%
Budget ($)
Daily Spend Limit
$
Avg. CPC ($)
Cost Per Click
$
Calculate TACoS
Break-Even
38.3%
Max safe ACoS
Target ACoS
18.3%
20% Profit Goal
Max CPC Bid
$0.66
Bid Ceiling
Conv. Click
9
Clicks / Sale
Profitability Curve
Net Profit / Unit vs ACoS
Scenario Analysis
Daily Estimates ($)
Projected Financial Impact
Profitable
Timeframe
Est. Sales
Revenue
Ad Spend
Net Profit
Daily
12.0
units
$359.88
$100.00
$37.90
Weekly
84.0
units
$2,519.16
$700.00
$265.29
Monthly
360.0
units
$10,796.40
$3,000.00
$1,136.94