Frequently Asked Questions

Ecom Nexion is a full-service agency that manages, optimizes, and scales Amazon and Walmart Marketplace accounts for eCommerce brands, covering PPC advertising, listing optimization, account health monitoring, and brand protection.

Rather than prioritizing rapid scaling alone, we audit and monitor account health before optimizing growth tactics, aiming to reduce policy violations and suspension risk while still increasing revenue.

We're built for scaling brands generally doing $10,000–$500,000 per month, along with larger enterprise sellers and accounts currently flagged or at risk.

Ecom Nexion was founded by Muhammad Rameez Ud Din (CEO) and Humza Munir (COO).

The team operated their own Amazon and Walmart accounts for 6+ years before managing client accounts, and the agency is built around a compliance-first framework — Audit → Monitor → Optimize — rather than scaling first and fixing problems later.

Both. The team works with sellers launching their first product as well as established brands scaling past the point where DIY management or a junior agency team starts to break down.

Request a free compliance audit or schedule a 1-on-1 strategy call — both are no-commitment, no-pressure first steps.

Four areas: Account Health & Compliance, Operational Efficiency, Financial Health, and Growth Opportunity — delivered as a 20–30 page report plus a 60-minute strategy call to walk through findings.

Most active sellers benefit from a full audit at least twice a year, or any time you notice declining performance, before expanding to a new marketplace, or after a significant policy or algorithm change.

Yes — every finding is paired with a specific recommended action, prioritized by likely impact, not just a list of problems without next steps.

Amazon's built-in Profit report is delayed, often misses reimbursements and returns, and doesn't account for third-party costs — meaning the margin you think you have and your real margin can differ significantly.

Seller Central and Walmart Seller Center transaction and fee data directly, cross-checked against bank deposits, rather than relying solely on each platform's own summary dashboards.

Reports are delivered monthly, by the 5th of the following month, with ASIN-level profitability breakdowns covering the full prior month's activity.

We look at ranking movement, review velocity, and pricing behavior within your exact category and price tier — not just whoever shows up first in a manual search.

Quarterly, as a standard cadence — though we'll flag major competitive shifts (a new entrant, a significant price drop) outside that schedule if they're significant enough to act on sooner.

Target the high-value gaps in your own PPC and listing content directly — keyword gap findings feed straight into our PPC Management and Listing Optimization services if you're using both.

Campaign audit, restructuring, ongoing bid and keyword optimization, negative-keyword management, and monthly performance reporting across Sponsored Products, Sponsored Brands, and Sponsored Display.

All three, sequenced based on account maturity — Sponsored Products first to build a profitable foundation, then Sponsored Brands/Display once core campaigns are stable.

There's no universal 'good' ACoS — it depends on your margins. We calculate your true breakeven ACoS first, then optimize toward profitability at your margin, not a generic industry benchmark.

Through a mix of automated rules and manual adjustments based on search-term performance and placement reporting — raising bids on proven converters and cutting them on keywords burning spend without sales.

Amazon's Demand-Side Platform — it lets us run display and video ads that reach shoppers on and off Amazon, including retargeting people who viewed your listing but didn't buy.

The free audit reviews account compliance health and can include a listing audit (SEO, keyword use, images, indexing) or a PPC audit (campaign structure, wasted spend, ACoS/ROAS improvement opportunities), depending on what you request.

A complete setup typically takes 2–3 weeks, covering registration, verification, profile optimization, and category approvals, with 30 days of launch support after you go live.

Yes — Amazon requires a registered legal business entity (or, in some marketplaces, a verified individual seller) before account approval, along with matching banking and tax information.

Typically a government-issued ID, proof of address, business registration documents, and bank account verification — the exact list depends on your country and business structure.

Amazon's verification program for brand owners, unlocking IP protection tools, A+ Content, Brand Analytics, and your own Storefront — most brand-building tools on Amazon require Brand Registry first.

Yes — Brand Registry requires an active, registered trademark for your brand name in the country you're enrolling in. We can point you toward trademark resources if you don't have one yet.

It replaces your plain product description with branded modules — comparison charts, lifestyle imagery, richer storytelling — which typically improves conversion rate and reduces returns.

Amazon's search algorithm matches shopper queries to backend and visible listing terms — if your highest-intent keywords aren't present, your listing won't surface for those searches, no matter how good the product is.

The search terms, attributes, and category fields that don't appear on the customer-facing listing but directly affect which searches your product shows up in.

Your main image is often the single biggest factor in whether a shopper clicks your listing in search results — clear, well-lit, spec-accurate images consistently outperform generic stock-style photos.

A Plan of Action is the written explanation Amazon requires from a suspended seller, covering what caused the violation, what's been corrected, and what prevents it from happening again. Amazon's reinstatement team reviews it before deciding whether to restore selling privileges.

No agency can guarantee an Amazon decision — reinstatement is entirely Amazon's call. What we can do is build a Plan of Action structured the way Amazon's team expects to see it, which is reflected in our 92% success rate across the cases we've taken on.

Amazon's typical review window runs 14–30 days once a complete Plan of Action is submitted, though it can move faster or slower depending on the violation type and how quickly Amazon's team responds to follow-up requests.

Weekly for standard metrics, monthly for deeper compliance reviews, and quarterly for forward planning — plus real-time alerts any time something needs immediate attention outside that schedule.

Both. Amazon Account Health and Walmart's Seller Scorecard are tracked under the same monitoring process, since a violation on either platform can restrict your selling privileges.

You're alerted directly with a clear explanation of the risk and the corrective action we recommend, and we escalate immediately rather than waiting for the next scheduled review.

Walmart uses its own ranking algorithm, its own ad platform (Walmart Connect, distinct from Amazon Ads), and its own account health metric (the Seller Scorecard) — strategies built for Amazon don't automatically transfer.

Walmart's advertising platform, allowing sellers to run sponsored product and brand campaigns within Walmart's marketplace and app, similar in concept to Amazon Ads but with its own targeting and auction mechanics.

Yes — this is one of our core engagement types, including full onboarding and catalog setup for brands already selling on Amazon.

Walmart's account health metric, tracking factors like on-time shipping and order defect rate; falling below Walmart's thresholds can restrict growth or risk account status.

Yes — we help with WFS enrollment and ongoing optimization where it fits your fulfillment strategy, since it directly supports the On-Time Delivery portion of your Scorecard.

Different bidding logic, different keyword/search data, and a different competitive landscape — campaigns built using an Amazon Ads playbook typically underperform on Walmart until rebuilt around how Walmart Connect actually works.

Walmart's internal score for how complete and optimized your listing content is — image quality, description completeness, and attribute fill-out all factor in, and a low score actively suppresses your search ranking.

Yes, on eligible listings — though Walmart's video specs and approval process differ from Amazon's, so existing Amazon product videos often need reformatting before they're accepted.

Yes. Walmart weighs Listing Quality Score, price competitiveness, and fulfillment speed more heavily, and Walmart shoppers' search phrasing often differs from Amazon shoppers' for the same product.

Walmart's approval process is more selective than Amazon's — applications need a registered, established business and complete verification documentation, and a complete application reduces back-and-forth significantly.

Walmart Marketplace charges a category-based referral fee on each sale, similar in structure to Amazon's referral fees, with no standard monthly subscription fee for most sellers — exact rates vary by category.

Yes, for approved sellers — WFS is Walmart's equivalent to Amazon FBA, and enrollment directly supports your Seller Scorecard's On-Time Delivery metric and TwoDay badge eligibility.

Walmart Connect supports sponsored search ads (similar to Amazon's Sponsored Products) and sponsored brand placements, with display and offsite options available to larger advertisers.

Walmart Connect doesn't require a large minimum to start, but meaningful optimization data typically needs a few weeks of consistent spend — we'll recommend a starting budget based on your catalog and category competition.

Yes, within Walmart Connect's targeting options, similar in concept to competitor ASIN targeting on Amazon — though Walmart's available targeting types are more limited than Amazon's current ad suite.

Falling below standards on any of the four scorecard metrics can result in listing suppression, loss of buy box, cancellation of TwoDay badges, and eventual account suspension.

Walmart Fulfillment Services (WFS) handles warehousing, packing, and shipping, which automatically guarantees on-time delivery metrics and WFS eligibility.

Yes, we can prepare Walmart appeals if your account is restricted, though our service focuses on proactive scorecard management to prevent restrictions from happening.